Frank Kitts Market Identity
The campaign for Wellington creatives artisan market started by carrying a large cardboard ‘market’ around central Wellington, which invoked curiosity. Then I documented this and provided more information by linking it to other promotional material including posters, fliers, business cards, signage and the venue itself. The Frank Kitts market branding included printing on recycled wallpaper which has allowed for each item to be an individual, the graphics and images combined with the wallpaper patterns give a handmade look to the branding which relates it back to the idea of an artisan market.
Creative direction: Johnny Murphy. Photography: Zoe de Boehmler.